CLIENT
Omaken Sports

DISCIPLINE
Graphic Design

CASE
Heroic was founded in 2016 as a promising challenger in the professional esports scene. Since then, through hard work and commitment, they succeeded to position themselves as one of the best elite teams globally. Heroic was acquired by Omaken Sports in February 2021, providing a strong platform for additional growth and expansion. Omaken Sports was founded in 2020, and is headquartered in Oslo, Norway. Omaken's founder, Joachim “NoobworK” Haraldsen is Norway’s most profiled gamer with an impressive industry network and a vision to position Heroic and the Nordic region at the top of the global esports scene. Omaken Sports raised NOK 150 million (US $13,84 million) in capital, enabling the acquisition of Heroic and several other growth initiatives. Heroic has the second best professional CS:GO team globally, a world-leading PUBG and Rainbow Six rosters, and a very promising simracing set-up. With rapid growth as the main objective, they are quickly entering new games, signing new elite teams, positioning for franchise stakes in top leagues, and attracting world-class commercial partners. Initially, Omaken's main target was to conquer the elite esports segment under the Heroic banner, which was later acquired in 2023 by Krow Bidco for a price tag of NOK 55,9 million.

My task was to figure out how to redesign and modernize the old logo so that it became taller and looked better in scenarios like this.

Utilizing a colour scheme the in-house designers had been playing with at the time, I made the changes necessary for the logo to work both with gamers and in other contexts.

By reusing the original logotype and fonts (Racon Basic & Basic Bold) and making minimal, yet powerful changes, Heroic's could retain it's history and association through their original branding DNA. I removed the wings and put the helmet into focus, making the logo and the rest of the brand identity easely recognizable by both old and new fans, yet drastically enhancing the recognizability by simplifying and retouching the logo's core element.

CLIENT
Omaken Sports

DISCIPLINE
Graphic Design

CASE
Heroic was founded in 2016 as a promising challenger in the professional esports scene. Since then, through hard work and commitment, they succeeded to position themselves as one of the best elite teams globally. Heroic was acquired by Omaken Sports in February 2021, providing a strong platform for additional growth and expansion. Omaken Sports was founded in 2020, and is headquartered in Oslo, Norway. Omaken's founder, Joachim “NoobworK” Haraldsen is Norway’s most profiled gamer with an impressive industry network and a vision to position Heroic and the Nordic region at the top of the global esports scene. Omaken Sports raised NOK 150 million (US $13,84 million) in capital, enabling the acquisition of Heroic and several other growth initiatives. Heroic has the second best professional CS:GO team globally, a world-leading PUBG and Rainbow Six rosters, and a very promising simracing set-up. With rapid growth as the main objective, they are quickly entering new games, signing new elite teams, positioning for franchise stakes in top leagues, and attracting world-class commercial partners. Initially, Omaken's main target was to conquer the elite esports segment under the Heroic banner, which was later acquired in 2023 by Krow Bidco for a price tag of NOK 55,9 million.

Heroic's old logo was both loved and hated. It consisted of a Valkyrie helmet shaped like an H, with a red triangle behind it. The triangle unfortunately made the helmet indistinct and since the logo was oblong, it often disappeared when it was displayed next to the logos of Heroic's competitors.

Examples of a Facebook AD and an Instagram post before and after the rebrand.