CLIENTPelotonDISCIPLINEFilm Directing / ProducingINTRODUCTIONFin i farta is a short movie about the first original bicycle café in Oslo, Norway, and was made in collaboration with Director of Photography Tor Erik Grimen. The idea behind this project was to make a film that would explain the concept behind the café and inform potential customers of what it had to offer in an interesting way, much inspired by documentaries and interviews. The whole video is narrated by Peloton co-founder and bicycle enthusiast Aimar Niedźwiedzki to make the presentation as genuine and appealing as possible.
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At Peloton, bicycle culture and quality is what matters the most. The menu changes according to seasonal events. This means you will find food and wine sourced from the same area as where Tour de France is being held, if you pop by at the right time.Dario is the Pizza School host and pizzaiolo of Peloton. If you sign up to Pizza School, you'll learn to make a proper pizza at home. The course covers which ingredients to combine, how to make an amazing pizza base, which drinks to pair with the pizza and the history of pizza making.
Even though Peloton as a café exists in the zeitgeist of today, it's graphic profile and interior design is meant to make customers and bypassers feel like it's been there forever.Peloton's main target groups are urban cyclists, road cyclists and cool hunters, and exists to cover their and eveyone else's needs for a coffee break at work. Other main purposes are to function as an instant bicycle service drop-in and as a cycling event host/meeting point.
«Whenever I see an adult on a bicycle, I have hope for the human race»– H.G Wells
Peloton's visual identity includes various fonts. One of them is being used in the logotype and is called Prohibition.Prohibition is a vintage sans typeface that takes cues from classic war and workforce posters to industrial factories. Features include: Stylistic Alternates, Discretionary Ligatures, and Multiple Language Support Style for print design. This generates an intense color in paragraphs, accentuated by the serifs that are as thick as strokes with square terminals.Another one is called SMOOTHY, a 2 font family with a mono weight cursive script and a complementary subtly rounded sans-serif. It works great applied to quotes, headers, clothing and more. SMOOTHY cursive has gorgeous capital flourishes, which also work on their own as monograms.
Everyone should fix and take care of their bicycle from time to time. At Peloton's repair shop, you can have a repair man take a look at your bike while you're having a cup of coffee, or you can rent it and borrow the tools to repair it yourself. If you're part of a club or team, you can rent it for a group repair session.
All photos and graphic design elements © KORD