Drink & Drive
Specialization in screen-based design
The task was to make a short clip about road traffic safety and explore how cinematography techniques combined with special effects can enhance aspects of storytelling in computer animation. This was my first time using Cinema 4D and my second time working with animation.
This animated PSA video is targeted towards young gamers between 18 and 25 to clarify the importance of safe driving. The atmosphere and style of this video is made as sterile as possible to make it look like the base of any racing themed video game. It is also designed this way so that the sound effects stand out to make it easier for the audience to connect them to a potentially real scenario. With video and sound paired together, the final product effectively results in a funny clip bridging between reality and fiction.
Bjørn Martin Saastad © 2021
Bjørn Martin Saastad © 2018